By William Rossi This in-depth look at the footwear business is written to help readers recognize the exciting opportunities of the shoe business, stimulate store growth and prosperity, and indicate the immense sales potential of footwear, plus related accessories. Topics covered include: A ShortHistory of American Shoe Retailing; Store Operations; Inventory; Buying and Budgeting; Advertising and Prom-otions; Marke- ting and Merchandising; Selling; The Product; Fashion and Footwear; Customer Relations; and VendorRelations. (322 pages)
