Just Do It


Just Do It

The protagonist of this book is Phil Knight, the reclusive billionaire who built Nike from a two-man importing operation into a $4 billion global business. The author follows the company around the world, from Oregon to Korea to the Barcelona Olympics. Along the way, he describes the creation and design of Nike shoes, and discusses the corporate spirit and strategies that have made Nike one of the greatest business success stories of the past two decades. Published 1994 (336 pages)

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